Selected work
Businesses, websites and systems I have worked on
A closer look at some of the businesses I have helped, what needed improving and how the websites, marketing and digital systems were approached.
Back to the main pageCustomers can now choose a system, see the price and check the main regulations online. They no longer have to ring first just to understand their options.
- Business
- Supply-only glass balustrade systems, shipped nationwide from Milton Keynes.
- Challenge
- Trade and homeowner buyers struggle to specify and price a technical product without picking up the phone.
- What I did
- Website, SEO and Google Ads built and managed by me, with a live quote calculator, system selector, regulations advisor and load calculator.
Koi Jump Guards
koijumpguards.co.uk
Turning a specialist physical product into a complete online sales journey.
Koi Jump Guards is one of my own businesses, which gives me somewhere to test ideas on a real commercial operation rather than experimenting on client accounts.
I developed the online proposition around a highly specialist product, combining product information, customer education, a custom pond guard designer, pricing guidance, SEO content, enquiry routes and online sales.
It is also being used to test SEO, analytics, conversion improvements and paid acquisition in a live business environment.
Product and e-commerce journey
Explains an unusual specialist product and provides a clear route towards specification and purchase.
Custom configuration
Built to let customers work through their pond guard requirements rather than relying entirely on a conventional enquiry form.
Search and education
Guides and question-led content answer the questions customers typically need resolved before buying.
Measurement and acquisition
The site is currently being used for live SEO, analytics, conversion and paid advertising testing.
A local lead-generation example. Prices are published on the site, so people can work out roughly what the job costs before they enquire. It saves everyone a wasted conversation.
- Business
- Conservatory ceiling insulation across Milton Keynes and the surrounding counties, installed in a single day.
- Challenge
- A seasonal, considered home-improvement purchase where local visibility, clarity on price and suitability decide the enquiry.
- What I did
- Website and landing pages, local SEO, Google Ads and conversion tracking, all built and managed by me. Published pricing, a suitability check, customer proof and direct call and WhatsApp routes. Advertising and search work continue to be tested and adjusted.
Maxine HR
maxinehr.co.uk
A focused professional website, and an example of what the £2,500 level of work looks like. One experienced consultant, positioned against the HR call centres. You ring Maxine, and you get Maxine.
- Business
- Independent Chartered MCIPD HR consultancy for SMEs in Milton Keynes and remotely across the UK.
- Challenge
- Making a broad, sensitive service easy to understand and easy to trust.
- What I did
- Positioning, website structure, messaging and a confidential enquiry journey.
Got something similar to solve?
If you have a website, marketing or digital system that is not doing enough for the business, tell me what is happening and I will give you a straight view on where I would start.
Talk to me